MY STORY

Visual Communication Designer with over 4 years of experience in branding, UI/UX design, illustration, and concept art. A distinction holder in Design, I specialize in crafting user-centric solutions that combine creativity with strategy to deliver impactful visuals. My expertise extends to developing engaging social media campaigns, immersive game design assets, and tailored designs that resonate with diverse audiences. I excel at crafting unique brand narratives into compelling visuals, transforming ideas into stories that inspire and connect. With a focus on detail and innovation, I strive to push creative boundaries in every project.

Outreach Coordinator (Full time) - Remote SeekersGuidance.org
06/2021 - 01/2023, Toronto
SeekersGuidance is a non-profit seminary with a mission to spread reliable Islamic knowledge.
Achievements/Tasks

Worked alongside Development, Programs, Content, Podcasts and Academy Department to showcase the value of our organization.
Managed Social Media Content coming from different departments with the designers.
Hosted weekly inter-department meetings to determine effective direction for online campaigns, aiming to foster digital brand growth.
Managed the company’s Twitter, Instagram, Facebook, and LinkedIn profiles with a combined following of 50,000+
Planned website development and SEO strategy in accordance with Google Analytics data, driving a y/y increase in web traffic by 27%.
Gave Workshops to 3 Interns in the team and guided them through working in Outreach Department.
Weekly & Monthly reports on engagement on social media, and how well the implemented strategies are giving their results.
Social Media Calender with weekly Scheduling on Hootsuite a week in advance with multiple tasks to get the designed content ready.
Worked on their weekly newsletter emails for Academy, Global, and Canada Newsletters.
Catching the audience through the website and gathering the emails to send out news and announcements on courses.

Adobe Creative Suite
Branding
Illustration
Basecamp
Mailchimp
Hootsuite
UI/UX
Marketing
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Later.com
Google Analytics
Facebook Ads
Communication skills
Multitasking Flexibility (able to work in team/independently)
SEO
Social media
Campaign Design

SKILLS

National College of Arts, Lahore
01/2019 - 01/2023
Distinction Holder
CGPA - 4.0

Visual Communication Major
Photography
Typography
Calligraphy
Marketing and Merchandising
Digital Marketing
UI/UX design
Social Media Trends

EDUCATION

WORK HISTORY

Outreach Manager (Full time) - Comrades Planning and Design Consultancy (PVT) LTD
03/2023 - 1/2024, Islamabad
Construction & Architectural Firm
Achievements/Tasks

Collaborated with other departments, including marketing, design, and project management, to ensure a cohesive brand image and messaging.
Developed and executed a social media strategy across relevant platforms (LinkedIn, Facebook, website, google, etc.).
Created and shared engaging content related to architectural projects, trends, and firm updates.
Monitored social media channels for industry discussions and engagement opportunities.
Produced high-quality content such as blog posts, case studies, videos, and infographics showcasing the firm's projects and expertise.
Coordinated content distribution through the firm's website, social media, and industry publications.
Planned, organized, and participated in industry events, conferences, and webinars.
Represented the firm at trade shows and exhibitions to showcase projects and network with potential clients.
Developed a PR strategy to gain media coverage for the firm's projects, achievements, and innovations.
Created press releases and media pitches to share significant milestones and maintain a positive public image.
Regularly analyzed outreach and social media performance using relevant metrics and KPIs.
Provided data-driven insights to improve outreach strategies and maximize ROI.
Developed and updated the Outreach Department's annual plan and goals aligned with the firm's business objectives.
Continuously research and implemented innovative outreach techniques and trends.

CONTACT

ifatimaqaiser@gmail.com
Copenhagen, Denmark
www.ftmehh.com

About

INTERNSHIPS

MI Studios - https://www.mistudios.com.au/

UI design for their website for their 3 new upcoming games; WARSCAPE, REDACTION, and WARSCAPE RECLAMATION.

Graphic Designer
Joyland’s Project: Joy of Science – Science Museum for Kids
06/2024 - Ongoing
Achievements/Tasks

Conceptualized and designed engaging visual content, including graphics and videos, for various interactive sections of the museum, aimed at simplifying scientific concepts for children.
Created branding materials to establish a cohesive and vibrant visual identity for the museum, ensuring an immersive and educational experience for young visitors.
Developed infographics, posters, and interactive displays to effectively communicate complex scientific ideas in a fun and accessible manner.
Collaborated with educators and curators to align designs with educational objectives and enhance the museum's storytelling.
Led the design of promotional materials for the museum, including brochures, social media assets, and digital advertisements, to attract families and school groups.
Utilized a vibrant color palette and playful typography to reflect the museum’s theme of “Science is Fun,” making the exhibits visually appealing and age-appropriate.
Ensured a seamless visitor journey through wayfinding graphics and on-brand environmental designs throughout the museum space.

Senior Graphic Designer (Full time) - Katana Agency - www.katanagency.com
01/2024 - 08/2024
Digital and Design Marketing Agency
Achievements/Tasks

Design Leadership: Spearheaded the ideation and execution of innovative design concepts across various digital and marketing collateral, including websites, social media graphics, email campaigns, and advertising materials.
Client Engagement: Serve as the primary liaison between clients and the design team, gathering project requirements, providing updates, and ensuring client satisfaction through effective communication and tailored design solutions.
Project Management: Manage multiple design projects simultaneously, from initial briefing to final delivery, ensuring adherence to timelines, budgets, and quality standards.
Team Collaboration: Collaborate closely with copywriters, marketers, developers, and project managers to integrate design seamlessly into overall marketing strategies and campaigns.
Mentorship and Coaching: Providing guidance and support to junior designers, fostering their growth and development through constructive feedback and mentorship.
Brand Consistency: Uphold brand integrity and consistency across all design assets, adhering to brand guidelines and ensuring alignment with client objectives and brand identity.
Quality Assurance: Conduct comprehensive quality checks on design deliverables to ensure accuracy, consistency, and compliance with design best practices and industry standards.
Creative Strategy: Contribute to the development of creative strategies and concepts, leveraging industry trends, market insights, and client feedback to deliver impactful design solutions.
Presentation Skills: Deliver persuasive presentations to clients and stakeholders, effectively articulating design concepts, rationale, and value propositions to drive buy-in and approval.
Continuous Learning: Stay abreast of emerging design trends, tools, and technologies, actively seeking opportunities for professional development and skill enhancement.